Bold in Stature, Humble in Nature
AGift with Care is a social business that aims to support special-needs people both financially and through self-improvement. Their new flagship store is at Johor Bahru’s iconic R&F Mall, catered to the medium-high income target consumers from Malaysia and Singapore.
For this new flagship outlet in an iconic shopping mall, Archiplan strategised a bold and face-lifted appearance befitting of an established 10-year-old brand located at a high-traffic address. Raw materials such as natural wood coupled with a clever use of metal accents are used to exude a substantial and reliable character, personifying an established brand with a successful business nature. To bring out the brand’s core identity as part of the design refresh, the 7 signature colours of AGift with Care are maintained, yet played in different ways to reflect the element of the brand’s au-courant growth. The highlight of the outlet design is the central interactive island with a table top that changes colours, functioning to attract customers’ attention to the brand’s signature products displayed alongside individual product info and stories behind its creative packaging.